"Set your goals high, and don't stop
till you get there."

— Bo Jackson, baseball and football player


The recruiting game has changed. The internet has revolutionized the way student-athletes connect with college coaches. Recruiting is no longer about settling for the poor fit school that recruited you because you think it's your only option. It's about proactively getting yourself to your dream school. That's the beauty of taking initiative - you get to pursue the options you want, as opposed to settling for the options you get.



Whether you're a high school freshman at the beginning of the recruiting process and you want to know how to start, or you're a rising senior engaged in conversations with multiple schools and you want to know how to get an offer letter, or you're trying to get noticed by college coaches and haven't been getting the traction you should, this guide will tell you the key things you need to know about getting recruited. More importantly, this guide will tell you the things you need to do to get recruited. If you're a student-athlete who dreams of playing collegiate sports, this guide will empower you to pursue that dream.

But first, some instruction on how you should consume this guide for maximum benefit.


Do not read this guide from start to finish. This guide is not intended to make you an expert on the recruiting process. This guide operates on the 80/20 rule: it focuses on the 20% you need to get 80% of the benefit. This guide is designed to give you the best action plan to identify, pursue, and commit to the perfect school for you. You'll learn how to get exposure from your target schools, how to contact coaches, what to say to a college coach that you've never met, when to follow up, what clips to include in your highlight reel, and so much more.

The most important thing you can do is to take action. This roadmap translates the complex recruiting process into simple steps that tell you exactly what you need to do and when.

If you see something in this guide that you can do NOW, immediately stop reading and DO IT.

Begin with the fundamental chapters:

  1. Building an Online Presence
  2. Contacting Coaches

These chapters tell you everything you need to do to get yourself recruited. Through covering these chapters, you will actively engage your recruiting process at every page.

Action items which you can complete instantly are organized in blocks fittingly labeled Do It.



If you'd like more education, however, it is here for you. If you would like to learn about the recruiting landscape, you can. If you want to know how to make the most of your high school career with regards to college preparation, you will. These chapters are for you:

  1. How Recruiting Works
  2. College Preparation


You've been working hard throughout your career as a student to juggle athletics, academics, and extracurriculars. Look at this process as your opportunity to shine. This is the time and place to showcase it.

As you go through the recruiting process, keep in mind your unique selling point. Your unique selling point can be any number of things that make you unique. You know how you identify as an individual. You have a vivid picture of yourself - this is because you know your likes and dislikes, what makes you tick, what you're passionate about, the memories and experiences that have shaped who you are. Colleges don't. Use your recruiting process as an opportunity to build a story through the details you choose to include in your online presence and your interaction with colleges. Don't discount the details. To admissions officers, passion looks like an activity that is a theme in your life.

Think about such themes in your life - what do you love the most? Emphasizing these will make you more memorable to colleges that are evaluating athletes on a daily basis.

Recruiting does not have to get the best of you. Gaining insight into what to do and say will prepare you to confidently tackle any obstacle you may face along the way. The future is yours, and it begins today.